Branding and advertising expert, Andy Rice (@ricecommaandy), unpacks the virtues of the personal branding, following the death of iconic boxer and activist Muhummad Ali. In this short video, he makes the point that, while personal branding is a phrase you hear often, good examples (such as Ali!) are actually very rare.
Catch ad and branding critic Andy Rice (@ricecommaandy) on the #ButDoesItWork feature on 702 (@Radio702) and Cape Talk (@CapeTalk). Every week on The Money Show on a Tuesday evening just after 7pm, he unpacks the tricks of the advertising and brand communications world, SOME of which work but MANY of which don’t! Produced by Primedia Broadcasting’s Gary Oberholzer (@goberholzer). For more, go to Facebook.
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