by Lynne Gordon. We’re a nation big on ‘character’, so how do brands identify and maximise a brand character that really works?
Category archives: Marketing
Brand Experience: Beware the ‘full’ service distraction
by Mike Silver. We’re already seeing brand experience sitting at the heart of more and more communication strategies moving forward.
Innovator’s Toolkit: Building consumer trust
by Preetesh Sewraj. As soon as we start to understand and make sense of the buying patterns and decision-making processes of one consumer market, another emerges.
Masterclass Notes: Seven sins of pitching marketers best avoid
by Johanna McDowell. Here are the seven deadly sins (the don’ts) and the magnificent seven (the do’s) of pitching for marketers.
In Africa, the youth is the market
by Herman Manson. HDI Youth Marketeers, the youth marketing consultancy, will soon be exiting its teens.
The Real McCoy: The airline that carries its heart on its planes
by Sean McCoy. The case of Southwest Airlines is well-documented and one that is analysed by many other organisations the world throughout.
Dissident Spin Doctor: Innovation in PR — so what’s the deal?
by Emma King. So what is the answer? How should we be innovating?
But Does It Work: Looking at the experience economy
by Andy Rice. With the arrival of Starbucks in Joburg two weeks ago, let’s talk about the experience economy.
Beyond Borders: Drivers and trends in forecourt convenience retailing
by Craig Page-Lee. I’m excited that Afric Oil has signaled a real interest in returning to retail fuel distribution and opening a chain of fuel stations again.
Fair Exchange: A case for brevity in marketing presentations
by Erna George. One of the hardest lessons for many in marketing is the art of summarising.