Marketing industry news, opinion & analysis • Sections •

The Surgery: Making the old new again

by Mimi Nicklin. Have we got “innovation” all wrong?

by Craig Page-Lee. A vitally important component of retail’s success in Africa depends entirely on supply chain quality and capability.

by Lynne Gordon. I don’t eat jam. But the power of packaging at padstals draws me in every time.

by Erna George. First you need a detailed understanding of the current team and the requirements for new roles or hires.

by Alistair Mokoena. Consumers have a voice today and they will use your execution or your brand to make that voice heard.

by Herman Manson. Elliott Ferguson offers insight into how the US capital approaches destination marketing, plus reaches out to LGBTQ travellers.

by Mike Silver. Let’s explore how agencies and brands may still deliver meaningful brand experiences, even with an uncomfortably tight waistband.

by Colwyn Elder. The over-packaging debate was recently reignited by a photograph of pre-peeled mandarins sold in plastic containers.

by Peter Jordan. This is crucial for communicating with this influential generation of travellers.

by Johanna McDowell. Talk of low growth, possible recession and being nervous about 2016’s outlook prompted a sharing of concerns and anxieties.