by DK Badenhorst. Brands are slowly starting to get rid of the idea that, no matter what, if you pay, you are in the right.
Category archives: Marketing
Beyond Borders: Creation from catastrophe
by Craig Page-Lee. Who decides on stakeholders in the development and implementation of smart cities, and when will brand owners gain a seat?
The Switch: What sits in the centre? A platform or an idea?
by Alistair Mokoena. For marketing professionals, the biggest accusation seems to revolve around lack of effectiveness on our part.
Green Sky Thinking: Local solutions to global issues
by Colwyn Elder. The United Nations sustainable development goals are a new set of targets designed to change the world by 2030.
The Surgery: A new column tracking the betterment trend
by Mimi Nicklin. The trouble with being human is we think too much, and the trouble with being a consumer is we have too much to think about.
Motive: How (not) to serve up a brand experience
by Mike Silver. It’s critical for Brand SA that the hospitality industry gets its service in order before the next barmy army wave descends.
Fair Exchange: Do marketing teams need dedicated data scientists?
by Erna George. Good marketing practice includes strategy development, data sourcing and analysis to understand context and possibilities.
Motive: Experiential marketing and social media — a dynamic duo
by Amahle Madlala. In uncertain economic times, brands are always looking for more ways to stand out.
Motive: Content marketing within the larger marketing strategy
by Carl Jordan. Within the digital ecosystem, content marketing means different things to different participants.
Tuned: Luxury brands — above it all or cultural commentators?
by Thabang Leshilo. There are lessons brand custodians may learn from the previously ‘safe’ luxury brands — and previously controversial.