by Craig Page-Lee. Informal m-commerce will eventually present a challenge to the bricks-and-mortar retail sector throughout Africa.
Category archives: Marketing
Motive: Superpowers to make super strategies
by Nuno Lopes. If you’re like me, you dream of superpowers to save the world — from piss-poor marketing campaigns and loads of budget spent on fluffy strategies.
Absa says its sticking to red after new logo surfaces online
by Herman Manson. Earlier this week, social media users noted the opening of an Absa concept store sporting a blue logotype alongside Barclay’s eagle.
Talk Africa: Nigerians take social ownership of brands’ campaigns
by Remon Geyser. Nigeria has seen its fair share of social ownership. Coca-Cola and Pepsi are good examples of this.
The Real McCoy: Heads, hearts and deeds
by Sean McCoy. There is clearly no shortage of leadership material of the wrong kind currently but there is also evidence of the opposite.
Tuned: It’s official — young people at the heart of SA’s future
by Thabang Leshilo. What higher purpose will you serve in 2016 and beyond to connect with millennial campaigners?
Masterclass Notes: Entertainment and media in SA, Nigeria, Kenya
by Johanna McDowell. PwC’s entertainment and media outlook is used by marketers and agencies alike — though I suspect that many don’t know it exists.
Talk Africa: Trust me, I’m famous — Kenyan celebrity power
by Remon Geyser. Our Springleap industry creative panel provides insight into why two Kenyan campaigns have worked for brands.
Beyond Borders: Brands behaving badly
by Craig Page-Lee. Accolades and achievements mean absolutely nothing at all when a brand starts behaving badly.
Motive: Resistance + tension could future-proof your agency
by Andrew Welch. In the agency environment, “resist” a verb to live by.