a #TheFutureByDesign feature by Xhanti Payi. A major concern for me, and economists across the world, is inequality, which has been rising in SA.
Category archives: Marketing
#TheFutureByDesign: Dion Chang on the future of branding
a #TheFutureByDesign feature with Dion Chang. The power relationship between people and brands has forever changed because of social networks.
Tuned: What does it mean to be ‘masculine’ in South Africa today?
by Thabang Leshilo. Marketers should be careful not to paint all men with one brush stroke.
Green Sky Thinking: Das auto dishonest
by Colwyn Elder. As a much-loved brand, the consequences of VW’s Dieselgate scandal are far-reaching.
Fair Exchange: Marketers, back to the floors
by Erna George. Is there a case for balancing pragmatic grounding basic-task experiencing with fresh thinking to unlock relevant and significant opportunities?
Africa Dispatches: Butan and the gutsy art of brand-building
by Mandy de Waal. Julian Kubel’s decade of struggle while building African brand Butan is only beginning to pay off now.
2015 Assegai Awards winners
by MarkLives. Big winners last night include Gloo@Ogilvy, Demographica, Gorilla, Liquorice/Publicis Africa, TBWA\Hunt\Lascaris and King James.
Talk Africa: From beers to likes — social currency in Kenya
by Remon Geyser. How are brands in Kenya using our desire for social currency to sell?
Homegrown: Rewriting the rules — the growth of value brands
by Lynne Gordon. Designing a value brand to win on affordability is easier said than done — and the leaders are those who play by a new set of rules.
The Real McCoy: From VW to government — a call for leadership
by Sean McCoy. We can’t expect employees to be highly engaged and deliver to a specified standard or level while leadership does something else entirely.