by Lynne Gordon. How do great brands keep relationships fresh?
Category archives: Marketing
Beyond Borders: African brands & rethinking 4th industrial revolution
by Craig Page-Lee. The next real industrial revolution should be one where the most positive impact is made at the lowest level.
#AgencyLeaders2015: Most desired brand, pitch consultant, org, awards
by Herman Manson. The brands agencies most want to work on, which pitch consultant they’d recommend & most-rated industry body & awards show.
Green Sky Thinking: Are snacks real(ly) food?
by Colwyn Elder. My seven-year-old’s been equally quick to request the chips that have replaced chocolate as a so-called “healthier alternative”.
The Real McCoy: Putting the service back into public
by Sean McCoy. After a dismal public service experience late last year, I was very positively surprised by the opposite early in January.
Masterclass Notes: Why scope of work is essential for marketers
by Johanna McDowell. Scope of work is more important in many ways than the hourly rates discussions that agencies and marketing folk get locked into.
Homegrown: In advertising, gratitude is making a comeback
by Lynne Gordon. If 2016 is set to be shaped by the resurgence of gratitude as a mainstream cultural force, South Africans should be set to lead the way.
Masterclass Notes: Best practice for agency collaboration
by Johanna McDowell. What is really happening between clients and agencies in terms of agency collaboration?
Fair Exchange: Balancing innovation with renovation
by Erna George. As we start the New Year with resolutions and new plans, innovation and change are top of mind.
Dissident Spin Doctor: When CSI becomes CS-BS
by Emma King. A side effect of being in PR for many years is that we become jaded and bored with all the spin-doctoring nonsense seen on a daily basis.