by Preetesh Sewraj. It’s difficult for creatives to be inspired by products that exhibit no innovation and don’t add true value to consumers’ lives.
Category archives: Marketing
Dissident Spin Doctor: Why isn’t PR innovating?
by Emma King. Why isn’t the public relations industry in South Africa innovating more?
Interview: Marketing African destinations to LGBTQ travellers
by Herman Manson. John Tanzella, IGLTA CEO, discusses the reasons for bringing Spectrum to Africa for the first time.
Media Redefined: Sponsors and the search for hard-working donkeys
by Martin MacGregor. I was reminded recently of a well-known Aesop’s Fable which illustrates for me the potential opportunities and dangers of sponsorship.
Fair Exchange: Marketing and PR — working in isolation or in tandem?
by Erna George. The question, however, is not should they but do they?
Motive: The Euro code [Design Plus]
by Mark Tungate. The European flag looks distinctly limp right now. But who actually designed it?
Homegrown: Sho’t Left — the rise of the African brand
by Lynne Gordon. As an African identity grows and thrives, brands will need to consider their role in an African future.
Africa Dispatches: Elaine Rumboll on the power of play [interview]
by Mandy de Waal. This Master Lego Serious Play practitioner believes that industry is in the grips of a crisis of “overseriousness”.
Masterclass Notes: Clients are from Mars, creatives are from Pluto!
by Johanna McDowell. Mike Schalit, CCO of BBDO South Africa, recently conducted a “Evaluating creative against strategy” masterclass.
The Real McCoy: Engaging talent the Netflix way
by Sean McCoy. Organisations continue to grapple with the concept of talent, culture and purpose for attracting and retaining the best and brightest.