by Jason Harrison. As a junior suit assessing creative work, I’d never considered anything deeper than “I like it and it answers the brief” which, by every conceivable measure, is woefully inadequate.
Tag archives: evaluating creative against strategy
Masterclass Notes: Clients are from Mars, creatives are from Pluto!
by Johanna McDowell. Mike Schalit, CCO of BBDO South Africa, recently conducted a “Evaluating creative against strategy” masterclass.