by Erna George. Gut feel, in addition to the structured business requirements for effective management, is critical.
Category archives: Marketing
The Switch: How many briefs does it take to light up the sky?
by Alistair Mokoena. Who is responsible for writing briefs?
Interview: PR in an age of radical transparency
by Herman Manson. MarkLives chats to Amplicon PR’s Kate Thompson-Duwe about evolving business models for PR agencies and more.
Brand Politics: Talk is cheap
by Alistair Mackay. Pictures have emotional impact, but they make or break trust, too.
Green Sky Thinking: Save us from our lack of self-control
by Colwyn Elder. Product placement is a powerful retail-marketing technique, and moving sweets from checkouts may help save us from ourselves.
Motive: What does “aspirational” actually mean in the townships?
by Peter du Toit. The basic Living Standard Measure (LSM) is being misapplied — black people are not a homogeneous group.
Brand Culture: Brand language
by DK Badenhorst. Brands can play an important role in shifting culture, but we have to be sober about the strengths and limitations of branding.
Beyond Borders: The colour of Africa is RED
by Craig Page-Lee. A wash of Coca-Cola RED covers the continent, and it is to this that I am referring.
Masterclass Notes: What POPI means for marketers, agencies
by Johanna McDowell. POPI will probably have a huge impact on both marketers and their agencies.
Interview: Neuromarketing and what it means for adland
by Herman Manson. We ask Neural Sense’s Mark Drummond to walk us through his pitch on neuromarketing to marketers and agencies.