by Remon Geyser. A great portion of SA’s consumer base is loving the selfie trend, and brands are using this more and more as part their marketing strategies.
Category archives: Marketing
Tuned: The rise of black consciousness
by Thabang Leshilo. As African identity becomes a force on the world stage, SA marketers need to think carefully about how they communicate to this market.
The Word: Community manager appreciation day
by Mongezi Mtati. What makes for some of the most wildly successful social media communities in South Africa and beyond?
Masterclass Notes: Evaluating creative against strategy
by Johanna McDowell. Andy Rice delivered the fifth of our Marketers’ Masterclasses.
The Switch: Are comms agencies walking the talk?
Like medical professionals are lousy about taking their own medication, so, too, are communications agencies generally bad at communicating.
Fair Exchange: When marketing budgets get cut — a survival guide
by Erna George. How are constant annual cost-savings feasible? Here are some tips to survive marketing budget cuts.
Africa Dispatches: A tale of two countries
by Mandy de Waal. If you read the London FT earlier this year, you may have noticed a good news story about how tech is markedly improving people’s lives in Rwanda.
Brand Politics: City brands & the ‘world-class’ positioning myth
By Al Mackay. SA cities are struggling to define their brands, pulled as they are between wanting to seem “world-class” and responsive to all who live in them.
Dissident Spin Doctor: Secrets they never tell you about starting a PR shop
by Emma King. A friend has just started out on her own and has asked me for tips on what I’ve learnt since I started my own PR shop just over a year ago.
Talk Africa: Trending in Ethiopia
by Remon Geyser. Although Ethiopia’s online population is still relatively small, we asked our creative network for a a snapshot of what’s trending in the country recently to see what we may learn.