by Lynne Gordon. As we observe the crusade against carbs, as marketers, how responsive should our brands be to the latest trends to remain vibrant and relevant in the storm of popular influence?
Category archives: Marketing
The Real McCoy: Build it and they will come
by Sean McCoy. Yes, the people connection and human touch go a long way to build an additional layer of service augmentation, but not alone. Dubai Airports and Emirates show us how to do internal brand engagement properly.
Global brands seek value in staff-on-demand platform M4JAM
by Herman Manson. What value would a brand or marketing find in a staff-on-demand platform, you may ask? M4JAM offers access to thousands of consumers able and willing to provide real-time market research, mystery shopping and even product training.
#TheFutureByDesign: Put your gameface on!
a #TheFutureByDesign interview. Video games are big. Bigger than big. Future By Design gets advice on what brands and marketers need to know about games from LazyGamer.net managing editor, Geoffrey Tim.
Motive: This One Time — a novel that makes the consumer both hero and villain
In the wake of a local press tour for the launch of her debut novel, This One Time, starring a social media influencer and a blue-chip beer brand, Alex van Tonder (@alex_vantonder) asks herself some questions interviewers who don’t have a marketing background might not have thought to ask.
Masterclass Notes: All about media
by Johanna McDowell. The fourth masterclass for marketers, presented by Chris Botha of The Media Shop, covered an overview of media in South Africa; a comment upon media information in Africa; the future of media agencies; and how marketers should work with and get the best out of media agencies.
Tuned: Banting, superfoods and meditation — fads or growing trends?
by Thabang Leshilo (@Thabang_Leshilo) We can’t deny it; South Africans are a nation of foodies and lovers of all things tasty, sometimes to the detriment of our health, if obesity, diabetes and cholesterol statistics don’t lie. However, health-consciousness, that which used to be the pursuit of fanatics and more affluent consumers, has of late become mainstream.
Homegrown: Brand-building for busy lives
by Lynne Gordon (@lynne_gordon) Everywhere on the roadside of Mzanzi life are the masters of ‘in-between’ — small businesses that make our busy lives simpler, fast and better. And as our lives grow more manic, it’s brands which enable this seamless flexibility that will create new opportunities to win consumers’ love and loyalty.
#TheFutureByDesign: Google’s big brand impact
a #TheFutureByDesign feature. As the biggest brand in the world of technology, how Google operates in Africa will affect the ecosystems of the countries it is active in. The Future By Design speaks to Google’s Luke Mckend about how the mega-brand thinks about the future of Africa and its future in Africa.
#TheFutureByDesign: Surviving the waiting game
a #TheFutureByDesign feature by Justin Bush. Society’s inclination to wait for a service or product is diminishing year by year. Any brand that can reduce the time gap to market (or make the wait more productive or entertaining) will be rewarded with customer loyalty.