by Martin MacGregor. Someone once asked Sir Martin Sorrell if he ever thought media would go back into creative agencies. His reply? “You can’t put the toothpaste back in the tube.”
Tag archives: future of media agencies
Masterclass Notes: All about media
by Johanna McDowell. The fourth masterclass for marketers, presented by Chris Botha of The Media Shop, covered an overview of media in South Africa; a comment upon media information in Africa; the future of media agencies; and how marketers should work with and get the best out of media agencies.