by Prakash Patel. We need to “start marketing to today’s consumers through their eyes as the consumer”.
Category archives: Marketing
Tuned: Smells like teen spirit
by Thabang Leshilo. If you thought Millennials had challenged the status quo, brace yourself for a new generation changing the world.
The Real McCoy: What’s really in the Alphabet?
by Sean McCoy. Google’s recent transition to Alphabet has triggered thoughts regarding internal branding in a sector driven by tech and innovation.
#TheFutureByDesign: The future is content
The Future By Design asks top local content expert, Melissa Attree, to get predictive on the future of content.
Talk Africa: How brands are engaging with the affluent Nigerian
by Remon Geyser. The rise of the affluent Nigerian as a consumer group worth targeting is a growing trend identified here at SpringLeap.
Green Sky Thinking: Successful strat for sustainable marketing
by Colwyn Elder. If you’ve read about the benefits of building purpose-driven brands, but remain unsure of what and how to do it, read on.
Homegrown: Inspiring South African brand collaborations
by Lynne Gordon. The same spirit of collaboration and unusual partnering in SA DNA is growth-fuel for brands courageous enough to embrace it.
Fair Exchange: Harnessing diversity — challenge or benefit?
by Erna George. Diversity is, now more than ever, crucial to the success of businesses — for remaining competitive and staying ahead in the long term.
Brand Politics: Act like a person, think like a person
by Alistair Mackay. What do ball-point pens have to do with political commemoration?
The white-label outsource strategy department for ad agencies, brands
by Herman Manson. Founded by Dallas Glover in 2010, The Strategy Department serves as a white-label outsource strategy department for ad agencies and brands.