by Erna George. Gut feel, in addition to the structured business requirements for effective management, is critical.
Tag archives: creative brainstorming
Creation: Why I don’t do group brainstorming
by Artwell Nwaila (@artwelln) The creative world lives for group brainstorming; once a big brief comes in, the whole team is called in to one room to bounce ideas around. This is probably true as the practice was created by an ad executive in the 1940s. For me, this is the wrong way to harvest fresh ideas.