by Preetesh Sewraj. The modern consumer is influenced by a number of factors that induce purchase,
Category archives: Marketing
Motive: Millennial marketing — going beyond the schmaltz
by Peter Jordan. For millennials, life isn’t as rosy as you’d think.
Dissident Spin Doctor: Driving change at global indie agencies
by Emma King. Here are some of the things that I found valuable, reassuring, notable or just plain interesting at the recent Indie Summit in London.
Motive: Death of a salesman… and the collateral damage of a cold call
by Charlie Stewart. Telesales people are alive and kicking. Unfortunately, most of their kicks appear to be directed at the brands they purport to represent.
Fair Exchange: Real power behind marketing decisions — CMO/CEO?
by Erna George. Do management layers strip out innovativeness and accountability? Is ‘management by committee’ resulting in blandness?
Masterclass Notes: 2016 — a six-month review and forecast
by Johanna McDowell. 2016 has been an interesting year so far for marketers and agencies, and the next six months should prove just as interesting.
The Surgery: How often do pharma ads take your breath away?
by Mimi Nicklin. Amongst the negative Cannes Lions dramas recently, there is still a whole lot worth talking about.
Brand Experience: Modern comms demands blurring the lines
by Mike Silver. Up until very recently, agencies were grouped together in neat little acronym boxes: BTL, ATL or TTL.
The Real McCoy: Putting lipstick on the pig not a sustainable model
by Sean McCoy. I agree with a Harvard Business Review article that focusing upon culture first, or alone, will be a shortcoming.
Innovator’s Toolkit: Trust economy 2.0 — shifting purchase decisions
by Preetesh Sewraj. Tried-and-tested options may be a dangerous position, especially when consumer mindsets evolve with the economic climate.