by Preetesh Sewraj. There’re several methods used by manufacturers to develop robust innovation pipelines but three tend to dominate.
Category archives: Marketing
Pokémon Go — brand learnings and who ultimately wins
by Mike Abel. If you’re in marketing, look at your dormant brands and brand assets carefully.
Masterclass Notes: Bullet-proofing your marketing career
by Johanna McDowell. This masterclass, by business coach Elaine Seale-McKend, was all about career planning and ensuring future career growth.
On My Mind: Marketing pointers to understand young SA consumers
by Jerry Mpufane. South Africa has a unique demographic. But not for the reasons you think.
Motive: Structuring influencer campaigns for max results
by Amber Bickford. When it comes to influencer marketing strategy and campaign goals, it’s not always about eyeballs or clicks.
The Big Q: Odette van der Haar on political minefields & bottom lines
by MarkLives. We ask Odette van der Haar: Should corporate leaders expose their political thinking and address issues of national importance?
Big Q: Raghubar on values-based intervention by biz leaders
by MarkLives. We ask Joshin Raghubar: Should corporate leaders expose their political thinking and address issues of national importance?
Masterclass Notes: Marketing return on investment
by Johanna McDowell. This time, it was the turn of Prof Nicola Kleyn, dean of GIBS, to discuss return on investment for marketers.
The Big Q: Erna George on taking a stand vs making a difference
by MarkLives. We ask Erna George: Should corporate leaders expose their political thinking and address issues of national importance?
Innovator’s Toolkit: Brand Mandela and what it means for his legacy
by Preetesh Sewraj. Madiba’s unique position in SA history means there’s a need to delve deeper to understand the position, value and usage of his brand.