by Tom Fels. The African Renaissance ideal seems today to be challenged in its own authenticity. The dialogue is clearly shifting — are brands?
Category archives: Marketing
The Big Q: How to appoint an ad agency
by MarkLives. What have brands learnt in their search for new agencies and agency relationships? What have agencies learnt about clients?
How to fill your B2B business-sales funnel
by Warren Moss. How do we explain to clients what they need when they don’t understand the fundamental difference and nuances between B2B and B2C?
The Real McCoy: What companies may learn from politics
by Sean McCoy. Politics sets the scene for a discussion on the power of measurement and numerical scoring.
Fair Exchange: Value doesn’t mean low prices or no benefits!
by Erna George. The obsession with cost-saving won’t go away but the increased focus on price as a means of driving sales is destroying brand value.
#OpenAfrica: Poverty in a rising Africa
an #OpenAfricaMag feature. Quality, regular, household consumption surveys are the building blocks for measuring monetary poverty and inequality.
#OpenAfrica: SMEs key to beating low-growth trap
an #OpenAfricaMag feature. According to Yogavelli Nambiar, the answer lies in bridging the gap between those that fail and those that succeed.
Brand Experience: Taking experiences in-store, and sales out
by Mike Silver. Isn’t it about time we start joining the dots from head, to heart, to wallet before it’s too late?
Clicks ’n Tricks: The millennial misnomer
by Charlie Stewart. Why the heck do so many of us marketers still apply sweeping (and meaningless) labels to target audiences?
On My Mind: Personal marketing in a global village
by Jerry Mpufane. It is possible to differentiate our brands, have our voices heard, and build meaningful customer relationships with diverse consumers.