by MarkLives. After half a decade, the insurance group is parting ways with the ad agency due to conflict issues.
Tag archives: Hollard
Only Connect Podcast: What do CMOs want? Heidi Brauer • Ep 3
by Bradley Elliott. We talk to the Hollard Insurance CMO about how digital transformation is challenging and changing marketing departments like never before in this third Only Connect podcast episode.
#OpenAfrica: Africa’s growth story cannot be simplified
an #OpenAfricaMag feature. The problem with certain narratives for Africa, says Brooks Mparutsa, is that they rely on data that may lead to superficial conclusions.
Ad of the Week: You are feeling sleepy. Ve-r-r-ry sleeeepy…
by Oresti Patricios. Hollard’s billboard campaign uses a simple mechanic that makes a static billboard ‘come alive’ in a subtle, yet effective way.
Global Headline Makers: Kayli Vee Levitan, South Africa
by Mark Tungate. It’s hard to have a good idea. It’s even harder to have an idea that has a positive impact on the world.
Ad of the Week: The psychic insurance sell
by Oresti Patricios (@orestaki) Traditionally, insurance companies have tended to deal with matters such as death and accidents with a certain amount of gravitas. After all, death is no laughing matter. Or is it? In the latest TV spot from Hollard, by M&C Saatchi & Abel, the mould has been broken, with a commercial called “Caravan”.