EXCLUSIVE: Hollard, M&C Saatchi Abel part ways, citing conflict work
by MarkLives (@marklives) After half a decade, insurance group Hollard is parting ways with M&C Saatchi Abel, due to conflict issues. The ad agency had recently been awarded the through-the-line business of Standard Bank, and this win is cited for the split.
“It’s been a very happy and mutually beneficial relationship between ourselves and the agency,” says Heidi Brauer, Hollard chief marketing officer. “Over five years together, we have created some magical and iconic advertising, which has delivered hard results to the business and also added significantly to our brand equity: from mystics in caravans, to dogs wee-ing on doll houses, to hamster’s ‘Yoh-hing’ their way to Better Futures, to running together in purple Speedos, and this year to tangibly living our true purpose in the simplest of ways, by saying ‘he11o’.”
“We part as great friends,” says Jason Harrison, M&C Saatchi Abel group managing director. “It’s always sad when a conflict situation occurs, but both Hollard and M&C Saatchi Abel, given our trusted relationship, have approached it in an entirely constructive way. Some quality agency will be very lucky to collaborate on this amazing account, as not only is Hollard a brilliant brand but they are a wonderful client, too. It has been a truly amazing journey filled with humanity and humour.All that is left is to now have a fantastic relationship-celebration party.”
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