by Charlie Mathews. The Marketing Mice pay tribute to a local legend in this week’s editorial cartoon.
Category archives: Marketing
Headspace: Connecting through collaboration
by Tenielle Maris. Collaboration is a basic human instinct that has been engrained in each and every one of us since the beginning of time.
Complexities make us human and unpredictable consumers
by Kate Snyder. Our complexities are what ultimately make us human, first and foremost, and unpredictable consumers, secondly.
Criteria for tracking Africa-wide brands with 20/20 vision
by Peter Searll & Justin Schwellnus. It is critical to understand how your brand is perceived before moving into a new market.
Fair Exchange: Shifting of consumer benefits erodes brands
by Erna George. Changing the rules of engagement for any relationship is not easy — let alone a brand-consumer relationship.
Clicks ’n Tricks: A brand aid for the prevention of STDs
by Charlie Stewart. It’s only March and already we’ve seen some staggeringly cringeworthy uses of social media by corporates.
Ad Exec: Brands take a stand against Trumpism
by Tom Fels. The collision of politics and religion in legislative policymaking has compelled many more brands to take a stand.
Real McCoy: Mines need miners to change brand perceptions
by Sean McCoy. Here I ponder the opportunity of the mining industry employee as a potential change agent.
[CARTOON] The Marketing Mice on that new Etios Sprint ad
by Charlie Mathews. The Marketing Mice have just watched the latest ad by FCB Africa for the Toyota Etios Sprint.
Multisensorial marketing — the aromatic aspect
by Marguerite de Villiers. Do certain scents remind you of moments, memories or emotions even now?