by Erna George. How many young people and new entrants to the business world understand what gets them the accolades and the forward trajectory in their careers?
Tag archives: Brand You
Fair Exchange: Building your personal brand is critical for marketing success
by Erna George. Marketers (and other professions) are realising the importance of Brand You but not, perhaps, of how every action builds or interferes with brand perceptions.
Fair Exchange: Can marketing people effectively market themselves?
by Erna George. Whether internal candidates or external, do marketing people know how important it is to market themselves? More importantly, do they know how to do this?