by Donald Chauke. I’ve come to realise how valuable being part of a startup business was for me, as an intern.
Category archives: Marketing
#BigQ2018: World of marketing & advertising a sea of complexity
by MarkLives. What are the expectations for the marketing and advertising industry in 2018? Next up are Tara Turkington and Tiffany Turkington-Palmer of Flow Communications.
Clicks ’n Tricks: Five marketing trends for 2018
by Charlie Stewart. Here are some predictions for the coming year that’ll give heart to some while sending shivers down the spines of others.
The Real McCoy: Economic revolution & building the citizen brand
by Sean McCoy. The catalytic role of brand and the citizen for economic emancipation, rather than political revolt, could be an interesting new focus for 2018.
Back2Basics: It’s official — a renaissance in B2B is on the way
by Mark Eardley. Isn’t it great when people agree with your thinking? It’s even better when your thinking gets endorsed by a heavyweight such as American research company, Forrester.
#BigQ2018: Marketers to take digital in-house at unprecedented rate
by MarkLives. What are the expectations of South Africa’s marketing and advertising leaders for the industry in 2018? Next up is Johanna McDowell of Independent Agency Search and Selection Company.
Thinking B2B: B2B marketing predictions for 2018
by Warren Moss. What trends may those working with and in the B2B marketing industry expect next year? Here are my top picks.
#BigQ2018: Brands adapting comms to be part of consumer journey
by MarkLives. What are the expectations for the marketing and advertising industry in 2018 from a media perspective? Next up is Ashish Williams of MediaCom South Africa.
Why Things Matter: Commodified — appropriation vs appreciation
by Marguerite Coetzee. What happens when material culture items are removed from their original context and transplanted into another?
Refilwe Maluleke appointed MD at Yellowwood
by MarkLives. Marketing strategy consultancy, Yellowwood, has announced the appointment of Refilwe Maluleke as managing director.