Top trends that will continue to shape online retail in Africa, and crypto- or cryptic-currency — Cheryl Hunter’s weekly wrap of the latest market and consumer research.
Category archives: Marketing
#AgencyFocus: The Unit — from clubbing to brandland
by Sabrina Forbes. Entertainment-based collective, The Unit, has become an important player in the branded-entertainment category.
The CX-Files: Is your brand ready for a youthquake?
by Julia Ahlfeldt. These are the important questions needed to be asked by brands intent on crossing the consumer chasm from those born after 1992 to those born before.
FastForward: The future of opportunity & brands
by Marguerite Coetzee. It’s important to be considerate of what frames of reference we draw on, and what contexts we create.
Market Research Wrap: First SA BrandZ ranking released
Standard Bank is SA’s biggest brand, and banking sector set for change — Cheryl Hunter’s weekly wrap of the latest market and consumer research.
Thinking B2B: Selling to multiple buyers
by Warren Moss. One of the big differences between the B2B and the B2C business worlds is the number of users.
How to build more-sustainable brand loyalty in the digital age
by Marco Broccardo. In today’s hyper-connected world, has the term “brand loyalty” become a misnomer?
Fair Exchange: Marketing glitz & glam vs accounting & accountability
by Erna George. Woe betide the marketer who believes they must lead first and foremost without capability or the weight of the right metrics and accountability.
Market Research Wrap: Media Inflation Watch reveals declining exposure
Media Inflation Watch Q2 2018 released; the rise and rise of Uber SA; and sorghum beer category saturated — Cheryl Hunter’s weekly wrap of the latest market and consumer research.
#Marketers: Carmen Mohapi, marketing director, Heineken SA
by Julie Pughe-Parry. Carmen Mohapi doesn’t believe that the rise of craft beer poses much of a threat to the traditional beer brands.