by Leeya Hendricks. Various other disciplines are enabling marketing, influencing its future direction and enhancing its impact.
Category archives: Marketing
#BigQ2019: Leveraging social listening & video content
by Ankush Manchanda. Authentic co-creation and storytelling are crucial to a winning digital strategy in 2019.
FastForward: The future of hope
by Marguerite Coetzee. Welcome to the Anthropocene — the human epoch.
Thinking B2B: Account-based marketing making comeback
by Warren Moss. B2B organisations have been practicing ABM for a long time — but never in the kind of coordinated fashion that has recently shown such powerful results.
#BigReads2018: Crying on the job, salary surveys and the Capitec Way
by Herman Manson. We list the best-read media and marketing stories on MarkLives during 2018.
#BigQ2019: Future-proofing your brand for 2019
by Nicole Shapiro. What should smart marketers be focusing on for the coming year to future-proof their brands?
#BigQ2019: The battle to remain relevant in 2019
by Jerry Mpufane. Welcome to 2019 — a very different place.
Fair Exchange: Proof of strategy is in execution (and vice versa)
by Erna George. There is a distinct problem in seeing and treating strategy and execution as separate elements.
Market Research Wrap: Synergies between meal kits, supermarkets
by MarkLives. The future of meal kits; 2019, the year of zero trust; and content marketing: not much thought, not much leadership — our weekly wrap of the latest market and consumer research.
#Immersion: Chenge Besa-Mwenechanya, Stanbic Bank Zambia
by Moonga Mkandawire. The head of investor services and transactional banking at Stanbic Bank offers advice on client relationship-building when doing business in Lusaka.