by Warren Moss. Today the B2B buyer understands more about what solutions are available than ever before.
Category archives: Marketing
The Power Report: Marketing, plain language & the law
by Megan Power. It’s no accident that South Africa’s consumer protection legislation insists on the use of plain language.
#AgencyFocus: Leratadima & the business of creating value
by Sabrina Forbes. “We’re selling to ourselves. I am the demographic,” says Buyi Mafoko, Leratadima MD and co-founder.
Young, Gifted & Killing It: Sibu Mabena
by Veli Ngubane. Sibu Mabena made a career change and now runs Duma Collective, a creative communications agency.
#AgencyLeaders2018: Most admired brand
by Herman Manson. Today we close off with the brands South Africa’s agency execs most wanted to work on during 2018.
Market Research Wrap: Products of fluid integration
by MarkLives. Joe Public Shift’s “Generation Fluid” and Humanz’s “The state of influencer marketing in South Africa 2019”.
#AgencyLeaders2018: Most-rated pitch consultant
by Herman Manson. Today we reveal which pitch consultant agency execs are most likely to recommend to a client.
Fair Exchange: Nurturing & growing global brands in SA
by Erna George. Global ties in any form are tough to manage — don’t underestimate the impact of the change in focus or emphasis in your planning but enjoy the ride.
Market Research Wrap: The fluid nature of SA youth
by MarkLives. Joe Public Shift’s “Generation Fluid” and Quintly’s “Facebook Study 2018”.
Back2Basics: Four drivers of positive professional brand perceptions
by Mark Eardley. It’s marketing’s task to shape positive brand perceptions that will trigger engagements.