by Sabrina Forbes. Youth engagement agency, andPeople, was born out of frustration with the youth marketing work done by SA’s big agencies.
Category archives: Marketing
Always Learning: Why your brand needs to create killer content
by Kirsten Dewar. If you think about it, Bill Gates was the Gary Vaynerchuk of his era.
Opinion: Lessons from Lush — why quitting social is a terrible idea
by Craig Wight. In quitting Twitter, Instagram and Facebook, does Lush risk a slide into obscurity and irrelevance?
#BrandFocus: Vriesenhof — turning a product into a brand
by Sabrina Forbes. Vriesenhof and 3Verse are bringing fun and playfulness back to an industry notorious for taking itself too seriously.
Gestalt: Coordination, connection of marketing insights to lead growth
by Leeya Hendricks. Break on through — marketers must overcome organisational data barriers to lead business growth.
Brands & Branding: Preventing an issue becoming a crisis
by Kajsa Claude. When working in crisis communications, it’s very important to differentiate between a crisis and an issue.
Fair Exchange: Mind the gap — passion, commitment & knowledge
by Erna George. I’ve often said that relevance and staying connected are critical to success in marketing.
#Marketers: Charl Bassil — the making of a marketer
by Carey Finn. Absolut’s latest VP of global marketing knows what it means to be a nurturer.
African Echo: West Africa’s ‘golden child’ pays it forward
by Sizakele Masombuka. That something mystically special about Ghana is her people.
FieldNotes: When brands are all the same
by Marguerite Coetzee. Mai Mai’s izimbadada car-tyre sandals make a very bold statement about branding.