by MarkLives. South Africa has also made the Digital Craft, Entertainment and Industry Craft shortlists.
Category archives: Marketing
Back2Basics: B2B’s next big, big thing
by Mark Eardley. Marketing’s latest circus act is now very much in town. ABM’s already yesterday’s news and RM is the way to go today.
The content king is dead — long live the king
by Steve Miller. Why isn’t content working like we’re told it would? Could it be that the “content king” is dead?
The Power Report: Beware what you bury
by Megan Power. Organisations that choose to ‘hide’ will pay the price. Disrespected consumers don’t respond like benevolent grandmothers.
#BrandFocus: Keep walking, the South African way
by Sabrina Forbes. “The Walkers [were] just pioneers, way ahead of their times,” says Karabelo Nkoe, Johnnie Walker South Africa senior brand manager.
FieldNotes: When organisational survival isn’t sustainable
by Marguerite Coetzee. Zwelihle’s complex problem of fighting for survival in a time of change provides valuable insight into organisational sustainability.
Thinking B2B: Do you have customers or clients?
by Warren Moss. The choice offers a tremendous insight into the way in which a B2B brand views — and handles — that relationship.
Back2Basics: Oh, B2C agency? There’s big money in B2B
by Mark Eardley. Why develop a B2B competency? For the money. In fact, astonishing amounts of money.
Only Connect Podcast: What do CMOs want? Tim Allemann • Ep 2
by Bradley Elliott. We talk to the Fedgroup CMO about how being a CMO has changed in this second Only Connect podcast.
Always Learning: #Woke lessons on marketing to women
by Kirsten Dewar. Remember when Victoria’s Secret was on top of the world?