by MarkLives (@marklives) Of the Cannes Lions shortlists released this morning, South Africa has made Direct and PR. It has no shortlisted entries in the Creative Data, Creative Strategy, Media and Social & Influencer categories, nor did it have any winners in the Monday evening awards ceremonies (Design, Health & Wellness, Outdoor, Pharma and Print & Publishing), despite making the Design and Print & Publishing shortlists.
Tonight, Tuesday 18 June, the award ceremonies for Digital Craft, Entertainment, Entertainment Lions, Entertainment Lions for Sport, Film Craft and Industry Craft Lions will be held — SA has finalists in Digital Craft, Entertainment and Industry Craft. These finalists were announced earlier this week.
The awards ceremony for Creative Data, Creative Strategy, Direct, Media, PR, and Social Influencer Lions will be on Wednesday night, 19 June 2019.
Direct shortlist: South Africa |
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B01 (Mailing) |
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Track |
Title |
Brand |
Product |
Entrant company |
Idea creation |
Production |
Media |
PR |
| Reach | THE ANTHOLOGY OF GREAT (STOCK) POETRY | Greatstock | Greatstock Image Library | Joe Public United | Joe Public United | Joe Public United | ||
B02 (Use of Ambient Media: Small Scale) |
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| Reach | THE PHONETIC CAN | The Coca-Cola Company | Coca-Cola | FCB Africa | FCB Africa | Audio Militia / Bioscope Films / Fuel Content/ Left Post Production / Pressure Cooker Studios | Mediacom | Playmakers |
B03 (Use of Ambient Media: Large Scale) |
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| Reach | Philips #SHAVETOREMEMBER | Philips & The Nelson Mandela Foundation | Philips | Ogilvy Joburg | Ogilvy Joburg | Ogilvy Joburg | ||
E01 (Copywriting) |
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| Reach | THE ANTHOLOGY OF GREAT (STOCK) POETRY | Greatstock | Greatstock Image Library | Joe Public United | Joe Public United | Joe Public United | ||
F03 (Single-market Campaign) |
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| Reach | Philips #SHAVETOREMEMBER | Philips & The Nelson Mandela Foundation | Philips | Ogilvy Joburg | Ogilvy Joburg | Ogilvy Joburg | ||
F04 (Social Behaviour & Cultural Insight) |
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| Reach | Philips #SHAVETOREMEMBER | Philips & The Nelson Mandela Foundation | Philips | Ogilvy Joburg | Ogilvy Joburg | Ogilvy Joburg | ||
F05 (Breakthrough on a budget) |
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| Reach | FOR SALE ALE | Garagista | The Garagista Brewery | Duke | Duke | Tin Toy | ||
PR shortlist: South Africa |
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D02 (Use of Events & Stunts) |
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Track |
Title |
Brand |
Product |
Entrant company |
Idea creation |
Production |
Media |
PR |
| Reach | PHILIPS #SHAVETOREMEMBER | Philips & The Nelson Mandela Foundation | Philips | Ogilvy Joburg | Ogilvy Joburg | Ogilvy Joburg | ||
F03 (Single-market Campaign) |
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| Reach | CASTLE #LOSETHELABEL | AB InBev | Castle Lager | Ogilvy Joburg | Ogilvy Joburg | |||
| Reach | PHILIPS #SHAVETOREMEMBER | Philips & The Nelson Mandela Foundation | Philips | Ogilvy Joburg | Ogilvy Joburg | Ogilvy Joburg | ||
F04 (Social Behaviour & Cultural Insight) |
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| Reach | THE PHONETIC CAN | The Coca-Cola Company | Coca-Cola | FCB Africa | FCB Africa | Audio Militia / Bioscope Films / Fuel Content/ Left Post Production / Pressure Cooker Studios | Mediacom | Playmakers |
Digital Craft shortlist: South Africa |
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C01 (Data Storytelling) |
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Track |
Title |
Brand |
Product |
Idea creation |
Production |
Media |
PR |
| Craft | Siemens Fabric | Siemens | Brand | King James Group Cape Town | First Pencil / King James Group Cape Town / Sinister Studios / Sterling Sound | King James Group Cape Town | Atmosphere Communications |
Entertainment shortlist: South Africa |
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A01 (Fiction Film: Up to 5 minutes) |
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Track |
Title |
Brand |
Product |
Idea creation |
Production |
Media |
PR |
| Entertainment | Don’t tell me what to do | Edgars | Film | VMLY&R South Africa | Giant Films / Tessa Ford Post | OMD | A-List Communications |
A02 (Non-fiction Film: Up to 5 minutes) |
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| Entertainment | Nozizwe | Gillette | Brand | Grey Africa | 7Films | ||
A04 (Non-fiction Films: 5-30 minutes) |
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| Entertainment | Return to Chapman’s Peak | Mercedes-Benz | S-Class | Net#work BBDO | 7Films / Audio Militia / Flare BBDO / Upstairs Ludus | OMD Johannesburg | ByDesign Communications |
B03 (Talent: Digital & Social) |
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| Entertainment | Don’t tell me what to do | Edgars | Film | VMLY&R South Africa | Giant Films / Tessa Ford Post | OMD | A-List Communications |
Industry Craft shortlist: South Africa |
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B03 (Print & Publishing) |
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Track |
Title |
Brand |
Product |
Idea creation |
| Craft | Robots | Commission for Gender Equality | Commission for Gender Equality | DDB South Africa |
Design shortlist: South Africa |
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B03 (Promotional Item Design) |
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Track |
Title |
Brand |
Product |
Entrant company |
Idea creation |
Production |
| Communication | THE OMO BOOK OF DIRT | Unilever | OMO Washing Powder | Ogilvy Cape Town | Ogilvy Cape Town | The Institute |
Print & Publishing shortlist: South Africa |
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A09 (Media / Entertainment) |
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Track |
Title |
Brand |
Product |
Entrant company |
Ideacreation |
Production |
| Communication | MOSS | National Geographic | National Geographic Kids | FoxP2 Cape Town | FoxP2 Cape Town | FoxP2 Cape Town |
| Communication | ECHO | National Geographic | National Geographic Kids | FoxP2 Cape Town | FoxP2 Cape Town | FoxP2 Cape Town |
| Communication | SNOW | National Geographic | National Geographic Kids | FoxP2 Cape Town | FoxP2 Cape Town | FoxP2 Cape Town |
| B01 (Commercial Publications) | ||||||
| Communication | THE OMO BOOK OF DIRT | Unilever | OMO Washing Powder | Ogilvy Cape Town | Ogilvy Cape Town | The Institute |
Updated Tuesday afternoon, 18 June 2019.
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