by Erna George. You can’t have it all and you can’t cover all the bases — attempting to try to be everything to everyone is unnecessary (and daft).
Category archives: Marketing
FieldNotes: When influencer marketing becomes less influential
by Marguerite Coetzee. Greyton’s blend of old and new is a reflection of how we may influence and be influenced by the times.
For the culture or from the culture?
by Jabulani Sigege. Pop culture isn’t something that can just be marketed as if you’re selling a can of soup.
#BrandFocus: BOS aims for global expansion
by Sabrina Forbes. Montse de Rojas and her global team are working to turn BOS into the single brand most closely associated with rooibos.
Only Connect Podcast: Is the CMO extinct? Rob Paddock • Ep 4
by Bradley Elliott. We talk to the Valenture Institute CEO about how some big guns have decided to rid themselves of their CMOs in this fourth Only Connect podcast episode.
The independent state of PR — breaking, evolving, inventing
by Keri-Ann Stanton. Would my African PR peers feel the same as the independents in SA when it comes to the PR agency of the future?
Freelancing pitfalls & how to avoid them
by Marisa Louw. The decline in SA’s economy has resulted in a rise of freelancers and consultants across all industries. But you don’t simply become a freelancer.
Gestalt: Coopetition vs attrition — it’s about the customer!
by Leeya Hendricks. A collaborative partnership isn’t simply a response to the power of competition; it recognises the power of the customer to take their business elsewhere.
#AgencyFocus: HKLM on building a pan-African agency
by Sabrina Forbes. Understanding the intricate cultural elements of each market has been a fundamental reason that HKLM has experienced the success it has in both East and West Africa.
Feminism is not a marketing strategy
by Leigh Tayler. What is, if any, a brand’s right to participate in the women’s movement or to leverage feminism in its communication?