by Warren Moss. B2B brand marketing teams in South Africa may be broadly categorised in three ways: pre-modern, modern and post-modern.
Category archives: Marketing
Q5: Beyond the hashtag with Ingrid Lotze & Gavin Moffat [interview]
by Carey Finn. The co-founders of join.the.dots Academy and Hers&His weigh in on the way we talk about social justice, and what brands can do to help.
#BigReads2019: The big account moves of 2019
by Herman Manson. We list the most-read-about account pitches and new business wins on MarkLives during the course of 2019.
#BigReads2019: Client-centricity, body positivity & being indispensable
by Herman Manson. We list the best-read media and marketing stories on MarkLives during 2019.
Individualisation as a marketing strategy
by Jay Thomson. Personalisation, hyper-personalisation and individualisation are all terms that speak to customers’ growing preference for online content and solutions that place the individual at the centre of the strategy.
Zeitgeist of Now: Post-perfection — SuperPower Me
by Jason Stewart. Chief among a certain segment’s desires today is to keep progressing forward to become more than before. We call this SuperPower Me.
FieldNotes: When brands are brave enough
by Marguerite Coetzee. What the 2019 Rugby World Cup may teach us about social transformation.
#BrandFocus: Mutually assured caring & creativity with AvBob
by Sabrina Forbes. After 101 years, AvBob Mutual Assurance Society has become a household name in South Africa.
Brands & Branding: Transformations & emergence of brand ecosystems
by Dr Carla Enslin. The transformations identified here present fundamental outcomes and key performance variables towards the useful development of a customised brand-business metric.
Only Connect Podcast: Meet the multi-talented Khaya Dlanga • Ep 7
by Bradley Elliott. I’ve steered clear of interviewing advertising figureheads but Khaya Dlanga is an exception.