by Warren Moss. One of the most-common issues I see in B2B organisations worldwide is the strained relationship between the B2B sales and B2B marketing teams.
Category archives: Marketing
Fair Exchange: How to reenergise your marketing mojo
by Erna George. In this busy age, what do you need to give yourself to keep progressing positively, to feed your creative side and the part of you required to keep going and get the max score on the board?
Curiosity: Crosswords & crossroads
by Marguerite Coetzee. Social life is reflected in play. What we do with our leisure-time is an indicator of why, when, and how we escape from daily pressures.
Brands & Branding: Exploring femvertising & brand resonance
by Mikayla Erasmus & Joe Mwase. Brands may play a part in social change by creating communications and messaging that empower women.
The Power Report: Please Retail SA, stop going all pseudo on us
by Megan Power. I’ve always hated made-up kids’ names and it’s similar to how I feel about brands that try to impress by using inane descriptors to market their products.
Cultural relevance — more than just a #hashtag
by Vikash Gajjar. It’s no longer enough for brands to just ‘join the conversation’ to up their cultural relevance. Brands need to stand up and stand for something.
Mission: Make work matter
by Tom Fels. Marketing can be the mouthpiece of brands manifesting change and championing the underserved, of embedding hope in the consciousness of society and creating purpose-led futures.
Surviving the court of public opinion — the new age of crisis
by Candice Luis. Have companies considered their potential crises and are they truly ready to deal with the biggest crisis trajectory of all time: the court of public opinion?
Zeitgeist of Now: Countering capitalism without conscience
by Jason Stewart. Positive change is happening. While it can’t be called a backlash or a groundswell, there’s some intent to stop capitalism without conscience in its tracks.
The marketing long con — knowing isn’t half the battle
by Taazima Kala-Essack. I’m willing to bet many would agree: knowing is not even close to half the battle. There is much, much more to it than that.