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Hermaneutics – Herman Manson
Vodacom logo

EXCLUSIVE: Vodacom agency account out on closed tender

  •   21 Sep 2020
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by Herman Manson. The Vodacom Group has confirmed that its integrated through-the-line marketing services business is out to pitch. The incumbent agency, Ogilvy South Africa, was appointed in 2015. The process is expected to be concluded by January 2021.

ACA-approved

“Vodacom Group has invited Advertising and Communications Association (ACA)-approved agencies, including its incumbent, to participate in a closed tender for its integrated through-the-line marketing services,” the company says in a statement released to MarkLives.

“Our agencies have done an outstanding job over the past five years and we are incredibly proud of how they have kept our brand relevant and built on our purpose-led organisation ambition,” says Abey Mokgwatsane, Vodacom managing executive for brand communications and sponsorships. “Our agency review process is an opportunity for us to reaffirm that we have fit-for-purpose, best-of-breed service providers that will challenge us and help us accelerate our brand into the digital future.”

Mokgwatsane joined Vodacom from Ogilvy South Africa, where he’d served as CEO, in 2017.

Previous agencies

In 2015, Vodacom moved its above-the-line account from Ireland/Davenport to join its digital and retail portfolios at Ogilvy & Mather South Africa. Ireland/Davenport won the Vodacom account from Draftfcb South Africa which had held the business for 16 years, in 2013; Ireland/Davenport rebranded to Collective ID in 2017 and was closed down by WWP in April this year, and Draftfcb SA became FCB South Africa in 2014 and then Nahana Communications Group in late 2019.

MTN is also (still) out to pitch, following a global request for proposals (RFP) at the end of 2019, in which major global agency networks were invited to participate. Negotiations between the company and four global networks are still ongoing.

 

Herman MansonHerman Manson is the founder and editor of MarkLives.com. He is also the founder of Ramify.biz and the co-founder of RetailingAfrica.com.

 

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Columns

  • #AdChamps, #AdOfTheWeek & #AdOfTheYear
    #AdChamps, #AdOfTheWeek & #AdOfTheYear
  • #AgencyLeaders – Most Admired Poll
    #AgencyLeaders – Most Admired Poll
  • #CoronavirusSA – Special Section
    #CoronavirusSA – Special Section
  • #CustomerFirst – Craig Hannabus
    #CustomerFirst – Craig Hannabus
  • #NotSoOrdinary – Taazima Kala-Essack
    #NotSoOrdinary – Taazima Kala-Essack
  • #TheInterlocker – Emma King
    #TheInterlocker – Emma King
  • #Transformers Transform 2020
    #Transformers Transform 2020
  • #WritersBlock – Tiffany Markman
    #WritersBlock – Tiffany Markman
  • An Accountant in Adland – Siwe Lawrence
    An Accountant in Adland – Siwe Lawrence
  • Big Q – MarkLives Panel
    Big Q – MarkLives Panel
  • Big Reads on MarkLives
    Big Reads on MarkLives
  • By Invitation Only – Motive
    By Invitation Only – Motive
  • Campaigns – MarkLives
    Campaigns – MarkLives
  • Circulation Data – ABC Analysis
    Circulation Data – ABC Analysis
  • Clicks ’n Tricks – Charlie Stewart
    Clicks ’n Tricks – Charlie Stewart
  • Curiosity – Marguerite Coetzee
    Curiosity – Marguerite Coetzee
  • Dear Radio – Paulo Dias
    Dear Radio – Paulo Dias
  • Extracts — Books & Research
    Extracts — Books & Research
  • Fair Exchange – Erna George
    Fair Exchange – Erna George
  • Hard Relate – David Alves
    Hard Relate – David Alves
  • Herding Words – Wendy Shepherd
    Herding Words – Wendy Shepherd
  • Hermaneutics – Herman Manson
    Hermaneutics – Herman Manson
  • Masterclass Notes – Johanna McDowell
    Masterclass Notes – Johanna McDowell
  • Media Redefined – Martin MacGregor
    Media Redefined – Martin MacGregor
  • Mission – Tom Fels
    Mission – Tom Fels
  • Press Pass – Carey Finn
    Press Pass – Carey Finn
  • Q5 – Carey Finn
    Q5 – Carey Finn
  • SA TV Ratings – MarkLives
    SA TV Ratings – MarkLives
  • Spotlight – MarkLives
    Spotlight – MarkLives
  • The Martini Shot – Bobby Amm
    The Martini Shot – Bobby Amm
  • The Power Report – Megan Power
    The Power Report – Megan Power
  • The Suit – Jason Harrison
    The Suit – Jason Harrison
  • Thinking B2B – Warren Moss
    Thinking B2B – Warren Moss
  • Watched – Richard Lord
    Watched – Richard Lord
  • WTF?! – Leigh Tayler
    WTF?! – Leigh Tayler
  • Young, Gifted & Killing It – Veli Ngubane
    Young, Gifted & Killing It – Veli Ngubane
  • Zeitgeist of Now – Jason Stewart
    Zeitgeist of Now – Jason Stewart
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