by Oresti Patricios This is not the ad of the week, because how could I do an ‘ad of the week’ and ignore the elephant in the room?
Tag archives: fnb
CAR magazine pokes fun at #FNB #Youcanhelp campaign
CAR magazine pokes fun at #FNB #Youcanhelp campaign
FNB’s You can help – the ad campaign with democratic tendencies
A social contract exists between civil society and business that demands of business to engage with communities on issues relevant to them. Conveniently, business often ignores this contract, preferring to stay close to the politically connected, avoiding ‘hard’ issues and offering little more than sport sponsorships as their part of the bargain.
Faced with the abusive vitriol aimed at even the mildest critics of government performance it’s hard to blame corporate SA from shrugging off its responsibility to actively and publicly engage with civil society on issues of national importance including government performance.
Those too young to vote are already eyeing the difficult and real issues they will inherit from their elders. They need to be heard, now, even if what they have to say to the generation in charge is not what that generation wants to hear.
There is power here. It belongs not to the ruling party, or to big business, but to the emerging political activism of a generation born free. Their day is coming. FNB simply acknowledges this.
Video interview site Adlip relaunched, signs FNB as co-developer
by Herman Manson (@marklives) Adlip, the advertising industry site known for its video interviews with creatives and industry executives, has received a major upgrade after owners John and Sonja Culverwell inked a sponsorship and co-developer deal with banking group FNB.
The revamped site is positioned as a gateway for consumer engagement on advertising created and flighted locally, as well as a go-to resource for those interested in insights from senior marketers, brand owners and creatives involved in advertising communication.
Adlip launched three years ago after a conversation between John and Sonja on the lack of video interviews, and the word from the proverbial horse’s mouth, on John’s favourite sports websites. The conversation soon turned to the ad industry, in which both are employed, and three glasses of wine later a business was born.
Capitec’s 6 P’s of marketing
Building a bank brand on straight talk turned a micro-lender with banking ambitions into South Africa’s fastest growing retail bank. Herman Manson finds out how.
The geeks have the floor
The fourth annual Bookmarks Awards, the digital industries awards evening and back-slap, was a vast improvement over last year’s chaotic event (read Award-show behaving badly), when several hundred hangers-on crashed the awards evening and the MC Don Packett lost control and his cool.
FNB, PayPal caught with their pants down
It seems likely that PayPal will finally arrive on South African shores in April thanks to the efforts of FNB. News leaked through a Moneyweb reader comment and was quickly picked up by Twitter users and then by members of the media (who mostly missed the original reader comment on Moneyweb, including, surprisingly, Moneyweb itself).
FNB statement on Noseweek allegations
Noseweek has suggested that personal relationships played a role in FNB’s recent agency account move that awarded part of the contract to The Jupiter Drawing Room owned MetropolitanRepublic. [See the story on Fin24 and more reaction at Politicsweb]. MarkLives requested some clarification from FNB and received the following statement;
South African Competition Commission: unredacted final Report on Banking, 12 Dec 2008
Decrypted, unredacted 590 page report on the South African banking industry.
World Cup murals for Bloem cooling towers
Draftfcb Johannesburg has branded four more cooling towers for First National Bank as the bank gears up to exploit its sponsor status of the 2010 FIFA World Cup.