by Sean McCoy. There is clearly no shortage of leadership material of the wrong kind currently but there is also evidence of the opposite.
Tag archives: internal branding
Beyond Borders: Brands behaving badly
by Craig Page-Lee. Accolades and achievements mean absolutely nothing at all when a brand starts behaving badly.
The Real McCoy: From VW to government — a call for leadership
by Sean McCoy. We can’t expect employees to be highly engaged and deliver to a specified standard or level while leadership does something else entirely.
The Real McCoy: How about people skills?
by Sean McCoy. An obvious, oft-neglected principle is that outstanding service levels are best achieved through committed people with great people skills.
The Real McCoy: What’s really in the Alphabet?
by Sean McCoy. Google’s recent transition to Alphabet has triggered thoughts regarding internal branding in a sector driven by tech and innovation.
The Real McCoy: Build it and they will come
by Sean McCoy. Yes, the people connection and human touch go a long way to build an additional layer of service augmentation, but not alone. Dubai Airports and Emirates show us how to do internal brand engagement properly.
The Word: Turning detractors into dedicated fans
by Mongezi Mtati (@Mongezi) These are those instances when the holy grail of social media strategy comes into effect, when the brand ethos and personality are tested and score top marks.
The Real McCoy: Focus on people, get results that matter
by Sean McCoy (@TheRealMcCoyTRM) The recent acquisition by Brait of 80% of Virgin Active for a sum of £682m (R12.2bn) puts into perspective the value of the Virgin brand and the particular impact of its unique corporate culture, embodied in the founder himself, Sir Richard Branson.
The Real McCoy: Purposeful profit
by Sean McCoy (@TheRealMcCoyTRM) While this column is not political in nature, it poses the question of how we might learn from brand conversations and initiatives internationally, in which social issues are being addressed.
The Real McCoy: Power to the people
by Sean McCoy (@TheRealMcCoyTRM) For all the systems investment, development and focus by business, these are enablers and not the answer to service differentiation — at the end of the day, it is people who make the difference, no matter the industry.