by Sean McCoy. There is clearly no shortage of leadership material of the wrong kind currently but there is also evidence of the opposite.
by Craig Page-Lee. Accolades and achievements mean absolutely nothing at all when a brand starts behaving badly.
by Sean McCoy. We can’t expect employees to be highly engaged and deliver to a specified standard or level while leadership does something else entirely.
by Sean McCoy. An obvious, oft-neglected principle is that outstanding service levels are best achieved through committed people with great people skills.
by Sean McCoy. Google’s recent transition to Alphabet has triggered thoughts regarding internal branding in a sector driven by tech and innovation.
by Sean McCoy. Yes, the people connection and human touch go a long way to build an additional layer of service augmentation, but not alone. Dubai Airports and Emirates show us how to do internal brand engagement properly.
by Mongezi Mtati (@Mongezi) These are those instances when the holy grail of social media strategy comes into effect, when the brand ethos and personality are tested and score top marks.
by Sean McCoy (@TheRealMcCoyTRM) The recent acquisition by Brait of 80% of Virgin Active for a sum of £682m (R12.2bn) puts into perspective the value of the Virgin brand and the particular impact of its unique corporate culture, embodied in the founder himself, Sir Richard Branson.
by Sean McCoy (@TheRealMcCoyTRM) While this column is not political in nature, it poses the question of how we might learn from brand conversations and initiatives internationally, in which social issues are being addressed.
by Sean McCoy (@TheRealMcCoyTRM) For all the systems investment, development and focus by business, these are enablers and not the answer to service differentiation — at the end of the day, it is people who make the difference, no matter the industry.