by Sean McCoy. If I told you that Starbucks wasn’t in the business of selling coffee, you’d think I’d lost it. But they’re not. They’re in the people business, selling coffee.
Can an elaborate employment branding strategy be successful if managers suck? Probably not, which is why leadership is closely linked to successful employment branding and employee relationships. The implications for any business are potentially far-reaching.
Nando’s recently launched an internal brand campaign, called ‘Take a Stand Against Bland’, to inspire all employees (from the CEO down) “to deliver on the brand promise”. So far 5000 pairs of Nando’s takkies has been distributed.