by Christo van der Westhuizen. What, actually, is a postmodern brand in a late capitalist society?
Tag archives: Brands & Branding
Brands & Branding: Reinforce your brand with an enabling purpose
by James Maposa. For organisations looking to withstand the test of time, being led by a purpose is critical to building the brand and ensuring it delivers on its promise over time.
Brands & Branding: Marketing across borders in Africa
by Brenda Koornneef. Some of my FMCG sector observations, learnt through trial and error, may come in helpful for marketers brave enough to seek growth opportunities elsewhere in Africa.
Brands & Branding: ROR— the (not so) new marketing imperative
by John Little. Marketers (and their external partners) need to invest in initiatives designed to improve the quality, efficiency and effectiveness of their relationships.
Brands & Branding: Hyperlife feeds insatiable appetite for convenience
by Ailsa Wingfield. With finite time but infinite change, consumers’ expectations don’t stand still. But what does true convenience mean?
Brands & Branding: Will technology kill brands?
by Dr Thomas Oosthuizen. Yes, many. But it will also enable many.
Brands & Branding: The infinite loop of purposeful & agile brand-building
by Dr Carla Enslin. Consider the infinity loop, in all its seductive and sinuous elegance. But it can also be quite useful as a physical demonstration and metaphor when applied to strategic brand-building.
Brands & Branding: Brands beware — don’t fall into the emotion trap
by Nigel Hollis. Emotion has a huge role to play in determining which brands people buy and when.
Brands & Branding: Moving on up to premium products
by Ailsa Wingfield. South African consumers are trading up for products and services, adopting the mindset that they will buy the best they can for themselves and their families, even in tougher times.
Brands & Branding: The LUSH brand & the ethi-cool effect
by Emma Strumpman & Franci Cronje. Is a brand such as LUSH, offering personal care products, both ethical and trendy?