by Charlie Stewart. just as SEOs killed off the guest blog as a meaningful link-building tactic, so brands have slain this golden goose.
by Charlie Stewart. Why the heck do so many of us marketers still apply sweeping (and meaningless) labels to target audiences?
by Charlie Stewart. The more I think about it, the more I like the concept of emoji marketing.
by Charlie Stewart. I’m flabbergasted at the way the marketing industry’s misappropriated the word “native” and applied it to something that’s so patently not.
by Charlie Stewart. Telesales people are alive and kicking. Unfortunately, most of their kicks appear to be directed at the brands they purport to represent.
by Charlie Stewart. A few years ago, a new piece of jargon entered our lexicon: “content marketing”.