by Shauneen Procter (@procter101) When it comes to bidding for new business, the South African ad industry is getting it wrong. Instead of dueling the dichotomy, let’s put the beast on the table. Let’s unite to offer alternatives, and find a way to deal with this beast for once and for all.
Tag archives: pitch process
The Switch: The quick agency/marketer guide to surviving a pitch
by Alistair Mokoena (@AlistairMokoena) Every profession has its defining moment, a moment when stakes are at their highest. We refer to these moments as the moment of truth. For marketers, the moment a consumer interacts with a brand for the first time constitutes a moment of truth. For those of us in the advertising world, the moment we present work to a client is our moment of truth.
Africa Style: To put out to pitch, or not?
by Masingita Mazibuko. Six months ago, when I told a colleague-cum-BTL-agency-owner about my move from an agency to a client organisation, the conversation naturally evolved into a debate concerning how to tackle any new work that needed to be done; that is, to put it out to pitch, or not.
Pitching Shouldn’t Be Speed Dating
by Charl Thom. Being appointed as the agency of record for a brand can be a process taking place in various guises