by Johanna McDowell. This masterclass was an overview on what’s happening currently in terms of pitching.
Tag archives: pitching
The Switch: Client-agency courtship should be a daily thing
by Alistair Mokoena (@AlistairMokoena) The bulk of issues experienced in client-agency relationships is not about the work; it is about relationship management. Yet you will hear many people say, “Just sort out the work and the relationship will be fine.” This is not true.
Interview: A quick guide to successful pitching
by Herman Manson (@marklives) Johanna McDowell, the MD of the Independent Agency Search and Selection Company (IAS), has a storied career in South African advertising. We caught up with her to ask about the secrets to successful pitching, managing client chemistry sessions, how important awards are to winning business and why using pitch consultancies doesn’t mean marketers are abdicating their responsibilities.
Indy Ad Exec: Make magic before you meet — some tips
by Tom Fels (@thomasfels) As an agency, attracting new clients is vital to both survival and success. And, for marketers, the prospect of selecting an agency is as exciting as it is daunting. Here are some tips.
BrandAlert: Pitch imperfect
by Shauneen Procter (@procter101) When it comes to bidding for new business, the South African ad industry is getting it wrong. Instead of dueling the dichotomy, let’s put the beast on the table. Let’s unite to offer alternatives, and find a way to deal with this beast for once and for all.
The Switch: The quick agency/marketer guide to surviving a pitch
by Alistair Mokoena (@AlistairMokoena) Every profession has its defining moment, a moment when stakes are at their highest. We refer to these moments as the moment of truth. For marketers, the moment a consumer interacts with a brand for the first time constitutes a moment of truth. For those of us in the advertising world, the moment we present work to a client is our moment of truth.
Pitching Shouldn’t Be Speed Dating
by Charl Thom. Being appointed as the agency of record for a brand can be a process taking place in various guises