by Johanna McDowell. Latest learnings and legal lessons on the Protection of Personal Information Act and managing influencers.
Category archives: Masterclass Notes – Johanna McDowell
Masterclass Notes: What marketers are looking out for in 2019
by Johanna McDowell. Before talking about the future, marketers were asked to define their biggest challenges from 2018.
Masterclass Notes: Optimising marketing-vendor database costs
by Johanna McDowell. Marketing supplier duplications are less obvious than might occur when procuring furniture or more-tangible services and products.
Masterclass Notes: Black-owned agencies & marketers
by Johanna McDowell. Agencies need practice in order to optimise their sales pitch to potential clients and this opportunity was offered to eight black-owned agencies last month.
Masterclass Notes: 2018 AdForum Summit observations & trends
by Johanna McDowell. Here are 10 things that stood out at the recent AdForum Worldwide Summit in New York City, 23–27 April 2018.
Masterclass Notes: New business approaches that work
by Johanna McDowell. What is the secret? What is the magic ingredient that will get agencies through the doors of marketers?
Masterclass Notes: Performance-related pay for agencies no incentive
by Johanna McDowell. Should marketers be trying to incentivise agencies as part of their remuneration structures?
Masterclass Notes: What marketers want & how agencies should assist
by Johanna McDowell. What are marketers looking out for in 2018 and how do they want agencies to assist them?
Masterclass Notes: Highlights from agencyScope 2017 South Africa
by Johanna McDowell. Here are some trends to look out for in the coming months.
MasterClass Notes: Why media transparency is a tricky topic
by Johanna McDowell. Mentioning media audits to clients in SA has elicited some interesting responses. But it’s not about forensics.