Johanna McDowell • Masterclass Notes • Column •

Masterclass Notes: Trends from agencyScope SA 2017 fieldwork

by Johanna McDowell. Here are some early observations from the Scopen agencyScope 2017 fieldwork in South Africa.

by Johanna McDowell. Procurement experts commented on several issues facing marketers and agencies generally, and then specifically, in 2017.

by Johanna McDowell. Nicola Kleyn, dean at GIBS, delivered her annual lecture/workshop this year on building marketing capacity.

by Johanna McDowell. After the pitch, various assumptions may derail your new relationship early on. Here’s how to avoid this happening.

by Johanna McDowell. It’s best to start thinking about your people, processes and ways of working before the pitch process is complete.

by Johanna McDowell. Here are seven aspects for marketers to consider before calling for an agency pitch.

by Johanna McDowell. Six leading marketers discussed their outlook for 2017 and what agencies may expect this year.

by Johanna McDowell. Here are 10 conclusions from agencyScope 2016 South Africa — the first-ever SCOPEN report for the country.

by Johanna McDowell. This masterclass, by business coach Elaine Seale-McKend, was all about career planning and ensuring future career growth.

by Johanna McDowell. This time, it was the turn of Prof Nicola Kleyn, dean of GIBS, to discuss return on investment for marketers.