Masterclass Notes: All about media

by Johanna McDowell. The fourth masterclass for marketers, presented by Chris Botha of The Media Shop, covered an overview of media in South Africa; a comment upon media information in Africa; the future of media agencies; and how marketers should work with and get the best out of media agencies.

Masterclass Notes: Update on IP law and the CPA, plus social media and the law

by Johanna McDowell (@jomcdowell) It was a bumper, third masterclass session for marketers, with Danie Strachan of Adams & Adams Attorneys providing a huge amount of very important information regarding intellectual property law and the Consumer Protection Act (CPA), as well as social media and the law.

Masterclass Notes: Procurement — friend or foe?

by Johanna McDowell (@jomcdowell) The masterclass of UK marketing procurement specialist, Tina Fegent, provided some excellent — and very leading-edge — input on the role of marketing procurement, how it is not easily understood and a perspective on how agencies see procurement.

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