by Johanna McDowell. 2016 has been an interesting year so far for marketers and agencies, and the next six months should prove just as interesting.
Category archives: Masterclass Notes – Johanna McDowell
Masterclass Notes: Managing agencies, pitch process & King IV
by Johanna McDowell. What is the role of King IV during this time of “pitching bedlam”?
Masterclass Notes: Seven sins of pitching marketers best avoid
by Johanna McDowell. Here are the seven deadly sins (the don’ts) and the magnificent seven (the do’s) of pitching for marketers.
Masterclass Notes: What are marketers looking out for in 2016?
by Johanna McDowell. Talk of low growth, possible recession and being nervous about 2016’s outlook prompted a sharing of concerns and anxieties.
Masterclass Notes: Clients are from Mars, creatives are from Pluto!
by Johanna McDowell. Mike Schalit, CCO of BBDO South Africa, recently conducted a “Evaluating creative against strategy” masterclass.
Masterclass Notes: Why scope of work is essential for marketers
by Johanna McDowell. Scope of work is more important in many ways than the hourly rates discussions that agencies and marketing folk get locked into.
Masterclass Notes: Best practice for agency collaboration
by Johanna McDowell. What is really happening between clients and agencies in terms of agency collaboration?
Masterclass Notes: Entertainment and media in SA, Nigeria, Kenya
by Johanna McDowell. PwC’s entertainment and media outlook is used by marketers and agencies alike — though I suspect that many don’t know it exists.
Masterclass Notes: When to pitch, review agency requirements
by Johanna McDowell. This masterclass was an overview on what’s happening currently in terms of pitching.
Masterclass Notes: What POPI means for marketers, agencies
by Johanna McDowell. POPI will probably have a huge impact on both marketers and their agencies.