by Prakash Patel (@prakashpatel_1) I would like to conclude the Five Steps to Data-Driven Marketing (DDM) by combining the final two steps, 4 and 5, as one as they are so closely connected — data management and marketing, and closing the loop from ‘cradle to grave’.
Tag archives: by prakash patel
#3D: I’m not just a number — I am your customer!
by Prakash Patel (@prakashpatel_1) Data, data everywhere — but what does it really mean to us as marketers when often we only see data as numbers? Over the past few months, I’ve discussed the principles behind “Data Driven Marketing (DDM)”, “how to get strategic” and “building the foundation” — it’s now time to talk about data, the fundamental asset and crux of #DDM.
#3D: Perfect marriage between CMOs & CIOs
by Prakash Patel (@prakashpatel_1) Over the past few months, I have talked about the principles behind “Data-Driven Marketing”, through to “how to get strategic” as the first step in your approach to becoming a more data-driven organisation — the next step is to talk frankly about building the foundation within your business.
Motive: Digital addiction — the future needs to be #Balanced
by Prakash Patel (@prakashpatel_1) The definition of addiction by our friends at Wikipedia, in less than 140 characters, “is the continued repetition of behaviour despite adverse consequences, or a neurological impairment leading to such behaviour’s”. So what does this have to do with marketing, advertising, management, leadership or even parenthood for that matter? Nothing or everything?
#3D: Five data-driven marketing steps to impress your boss
by Prakash Patel (@prakashpatel_1) Your CEO just asked what your data strategy is. Let’s keep calm and follow this simple, internationally followed, Five-Step Process to becoming a data-driven organisation that I’ve used for years and that will impress your boss!
#3D: The perfect marketing marriage — data and big ideas
by Prakash Patel (@prakashpatel_1) Let’s use the advancement of technologies, the real-time nature of the web and the tools to harvest relationships with our consumers and target them with relevant messages or experiences. This isn’t NEW. This isn’t 2.0 and this isn’t ground-breaking.
Attrition, Talent, & Transformation in the Digital Industry Part II
Having pointed out the elephant in the industry yesterday, Prakash Patel now explains why he doesn’t just see it as a problem but also an opportunity for the industry to motivate staff, and give them a purpose in their jobs.
Attrition, Talent & Transformation in the Digital Industry: The Elephant in the Room
Prakash Patel, CEO of Prezence, looks at attrition, talent and transformation — the “elephant in the room” — in the marketing industry in this first of a two-part series.