by Jacqui Greeff. Here are some insights into the findings of the Answered Redzone industry trends research conducted last year.
Category archives: Mission – Tom Fels
Ad Exec: Agency fees — performance before profit?
by Tom Fels. If the holy grail is shared value, I have a cat to put among the pigeons…
Ad Exec: Step up and lead, adland
by Tom Fels. We are not only custodians of brands, but storytellers, innovators and purveyors of an optimism that is sorely needed in SA.
Ad Exec: The creative stand
by Tom Fels. Long careers in dusty halls, one-trick ponies and retirement calls. This is not the stuff of the creative class.
Ad Exec: Founding a new commercial model for advertising
by Tom Fels. Worldwide, the message is the same — we’re all looking for the model that will see us sustainably into the future.
Ad Exec: Cracking the code of iconic advertising agencies
by Tom Fels. In the world of advertising, each era is defined by a small number of agencies.
Ad Exec: Creative awards tables — a misguided measure of success?
by Tom Fels. Our awards-show list is becoming endless, calling into question the insular desire for agencies to compete for trinkets to prove their worth.
Ad Exec: Wanted — new commercial model for advertising
by Tom Fels. Do we just work longer hours, make less money and try to generate returns based on eroding budgets? Or do we look for new ways to create value and reinvent the agency’s role in the marketplace?
The Ad Exec: The network life
by Tom Fels (@thomasfels) After the acquisition news of the past 12 months, there are plenty of formerly-independent agency owners and executives making the adjustment to network life. I am one of them. So what’s it like?
The Ad Exec: Matriarchal marketing
by Tom Fels (@thomasfels) Our world is changing. It seems that our collective good is not served by the patriarchal approach and, in response, both leaders and brands across the world are turning toward a new matriarchal way of being that presents a far brighter outlook.