by Tom Fels (@thomasfels) In the spirit of ‘un-advertising’, your next piece of communication could be (or should be) a game, stunt, product placement, TV series or endorsement, rather than a print ad or standard TV execution. Old ways of thinking evoke old responses.
Category archives: Mission – Tom Fels
Indy Ad Exec: Conquering our economy — an agency guide
by Tom Fels (@thomasfels) In many ways, agencies will have to move their sights beyond innovation — those that will reach the highest highs will have invented new ways of working and will have been constant instigators of change, consistently challenging the status quo.
Indy Ad Exec: Make magic before you meet — some tips
by Tom Fels (@thomasfels) As an agency, attracting new clients is vital to both survival and success. And, for marketers, the prospect of selecting an agency is as exciting as it is daunting. Here are some tips.
Indy Ad Exec: Independent thinking
by Tom Fels (@thomasfels) Having spent most of my career working at independent agencies, I suddenly found myself contemplating what it means to be an independent in this industry.