by Tom Fels. The collision of politics and religion in legislative policymaking has compelled many more brands to take a stand.
Category archives: Mission – Tom Fels
Ad Exec: There are no new ideas
by Tom Fels. What’s the difference between creative genius and a simple copycat?
Ad Exec: When bright startups become all-fall-downs
by Tom Fels. There is a lot of wisdom to be gained from those who have demonstrated the ability to endure.
Ad Exec: Bystanding brands, it’s time to act
by Tom Fels. The African Renaissance ideal seems today to be challenged in its own authenticity. The dialogue is clearly shifting — are brands?
Ad Exec: Choose your winning strategy
by Tom Fels. How many agencies (and brands) are truly playing to win, or simply happy at the prospect of competing?
Ad Exec: Avoiding a creative dead end
by Tom Fels. The constant need to create against set deadlines, often with strict parameters, may generate creative fatigue and, ultimately, burnout.
Ad Exec: Is adland really cutthroat, or simply misunderstood?
by Tom Fels. “Advertising? That’s a cutthroat game; I’d steer clear of it if I were you.”
Ad Exec: Economy putting pressure on marketers & agencies alike
by Tom Fels. Adland is stuck in the middle, where pressure for value delivery is combined with the desire for breakthrough strategy and communication.
Ad Exec: Make pitch season count
by Tom Fels. While met with excitement, any opportunity for growth must be carefully weighed up against the business strategy and existing commitments.
Ad Exec: Lead with perspective
by Tom Fels. There is an adage that sometimes you just ‘can’t see the woods for the trees’.