24.com, the largest and one of the most important South African digital media players, earlier this week announced a significant strategic move that will see it restructured and refocused. It will, in effect, move from being standalone to a division integrated with Media24 Newspapers.
Tag archives: publishing
EXCLUSIVE: SA business school looks beyond eBook hype with new research project
The University of Stellenbosch Business School has teamed up with online retailer Kalahari.net to investigate the impact and value of making content available in eBook format to academic institutions. The project aims to ensure that South African academic institutions base future decisions around the adoption of eBooks as a viable alternative to printed text on fact rather than hype.
Kindle the big story in publishing
With 2009 coming to a very rapid end The Digital Edge decided to take a look back into the year that was with commentry by local web celebrities. What news stories shocked them the most and what technological advances tweaked their interest in 2009? Find out in daily posts or listen to the podcast.
Elan Lohmann, GM, Avusa Media Online
5 steps to a successful Twitter feed for your content company
Many publishers launch onto Twitter without giving the platform or its users much thought or studying what other media companies are doing to maximise benefit from the platform. This approach dilutes the user experience on your Twitter feed and lead to users unsubscribing from your brands Twitter service.
Vice coming to SA
NeonInternational created this viral campaign for the soon-to-be launched in SA Vice magazine. Music was done by local act CATWALKTRASH.
Christian Science Monitor drops print for the Web
The 100 year old Christian Science Monitor will abandon its daily print edition next year in favour of its website and a weekly print title.
King James gets Unconventional
Taking an ad agency into media ownership might sound odd to many executives but Alistair King from King James explains it was born from a personal and professional need not to come stuck in a single medium and from frustration with the general state of the ad industry.
Is Google making media stupid?
In the media world Google simply makes us repetitive. Popular Mechanics SA ran this cover in October and The Atlantic ran it in July/August 08.
The multi-channel book of the future (today)
Lauren Beukes is a much admired journalist who has just released her futuristic debut novel, Moxyland, that plays out in Cape Town and is in her own words a hi-tech fable of the day that “corporate apartheid separates the haves from the have-nots.” But the really interesting aspect of this publishing venture is the multi-channel approach Beukes took in marketing the book.
A kids book for grown ups
Wie is Dit? is a quirky picture book of Bible stories launched earlier this year by Vuvu, an imprint of Electric Book Works. Its PR blurb says the book is being marketed to kids “and inquisitive grown-ups
of all religious persuasions.” But Mark predicts another audience for this book,