Taking an ad agency into media ownership might sound odd to many executives but Alistair King from King James explains it was born from a personal and professional need not to come stuck in a single medium and from frustration with the general state of the ad industry.
Tag archives: record label
The multi-channel book of the future (today)
Lauren Beukes is a much admired journalist who has just released her futuristic debut novel, Moxyland, that plays out in Cape Town and is in her own words a hi-tech fable of the day that “corporate apartheid separates the haves from the have-nots.” But the really interesting aspect of this publishing venture is the multi-channel approach Beukes took in marketing the book.